March 28, 2024

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Valdé Ritual Creamy Satin Lipstick

Valdé Ritual Creamy Satin Lipstick

Credit: valdebeauty.com

“Valdé Beauty prides itself on crafting long-lasting, highly-pigmented lipsticks from the cleanest ingredients. The brand’s Creamy Satin lipsticks are made with cruelty-free, vegan formulas and are even refillable and reusable.”—Danielle Jackson

Kosas Tinted Face Oil Comfy Skin Tint

Tinted Face Oil Comfy Skin Tint

Kosas Tinted Face Oil Comfy Skin Tint

Credit: sephora.com

“Kosas has really been a standout for its skincare-first approach to clean makeup. It has innovative formulas and impressive shade ranges both for skin tones and colors to play with. The first time I tried this now cult-favorite oil, I was shocked and how water-thin the liquid was while still having impressive coverage. It made my skin look like skin, but totally undid any redness on my face. Plus, it’s so lightweight I don’t feel it at all, even during sticky humid summer weather.”Kristina Rodulfo

Ilia Super Serum Skin Tint SPF 40 Foundation

Super Serum Skin Tint SPF 40 Foundation

Ilia Super Serum Skin Tint SPF 40 Foundation

“I’m personally obsessed with Ilia’s foundations and tinted moisturizers. (Especially their new Super Serum Skin Tint) They’re formulated with a mix of organic and natural botanics, plus safe synthetics. That combo equals textures that glide on gorgeously, while leaving skin feeling healthier than before. And that chic aluminum packaging? It’s recycled.” —MT

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LAWLESS Conseal The Deal Long-Wear Full-Coverage Foundation

Conseal The Deal Long-Wear Full-Coverage Foundation

LAWLESS Conseal The Deal Long-Wear Full-Coverage Foundation

Credit: sephora.com

“When you think of clean makeup, you think of a more minimalist look. But, Lawless is the opposite. For the maximalists out there who still want to be conscious about ingredients, you’ll find everything you need for a glam, colorful face of makeup—including this matte full-coverage foundation.”—KR

Plain Jane Beauty Creme Minerals® Natural and Organic Foundation

Creme Minerals® Natural and Organic Foundation

Plain Jane Beauty Creme Minerals® Natural and Organic Foundation

“The clean beauty movement is still largely lacking in diversity, and Plain Jane Beauty is a black-owned brand that fights that by keeping all skin tones in mind. The sustainable brand defines “clean” as being plant-based and free of mineral pigments, animal testing, and synthetic dyes. Bonus: the ingreedients also include botanical wonder workers like rosehip seed, green tea extract, and Vitamins C, E, and A.”—KR

Juice Beauty Phyto-Pigments Perfecting Concealer

Phyto-Pigments Perfecting Concealer

Juice Beauty Phyto-Pigments Perfecting Concealer

Credit: credobeauty.com

“Into the farm-to-table movement? Then this is your new farm-to-beauty obsession. Juice Beauty sources many of the ingredients for their products from USDA-certified organic farms. Oh, and they manufacture many of their products using solar power. I’m hard-pressed (sorry, bad juice pun!) to pick my fave product of theirs, but their Phyto-Pigments Perfecting Concealer is up there for sure.”—MT

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Kjaer Weis Cream Blush

Cream Blush

Kjaer Weis Cream Blush

Credit: kjaerweis.com

“Want a little sustainable luxury with your clean makeup? Then this is the line for you. The products are formulated with either natural or certified organic ingredients, and the weighty, super-chic compacts are refillable. Give their cream blushes a try—they go on like butter and give the most beautiful flush.” —MT

Vapour Blush Powder

Blush Powder

Vapour Blush Powder

Now 12% Off

Credit: amazon.com

“Vapour is an OG organic makeup brand that has just about every makeup product you can think of. It has dreamy colors inspired by the founders’ hometown of Taos, New Mexico. Most clean makeup brands make cream blushes, but this powder one mimics the pigment you get from conventional brands. It also has skincare benefits thanks to squalane made with olives to soften wherever it touches.”—KR

Westman Atelier Baby Cheeks Blush Stick

Baby Cheeks Blush Stick

Westman Atelier Baby Cheeks Blush Stick

“Westman Atelier is the brainchild of legendary makeup artist Gucci Westman, whose work has graced the faces of A-listers like Jennifer Aniston and Reese Witherspoon. She has an extensive list of ingredients not included in the products (parabens, suflates, PEGs), but doesn’t sacrifice anything in the luxurious formulas. This blush, for example, gives the most rosy natural-looking flush but can be built up to be more poppy. I get compliments every time I wear it.”—KR

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RMS Beauty Luminizer

Luminizer

RMS Beauty Luminizer

Credit: rmsbeauty.com

“When a line is created by a makeup artist (in this case, Rosemarie Swift), you can rest assured it’s going to work. I can’t live without their Champagne Rose Luminizer—it gives the most perfect dewy glow to cheekbones. As for what’s inside their products: raw, food-grade organic ingredients. And what’s not? Synthetic preservatives, genetically modified ingredients, and harmful chemicals.” —MT

Alima Pure Bronzer

Bronzer

Alima Pure Bronzer

Credit: Courtesy

“Alima’s Bronzer is a staple in my own makeup bag. Many natural bronzers can contain shimmer, but this is hands-down the best matte version I’ve tried. The rest of their line of cosmetics is just as great. Not only are the products themselves free of any controversial ingredients, but the company is also carbon neutral (they offset 100 percent of their carbon emissions through donations to CarbonFund.org) and they’re a a certified B Corporation (a hard-to-achieve status based on a company’s impact on its workers, customers, community, and environment).” —MT

Victoria Beckham Beauty Smoky Eye Brick

Smoky Eye Brick

Victoria Beckham Beauty Smoky Eye Brick

“From pop music to fashion, and now beauty, everything Victoria Beckham touches turns to gold. I really admire how transparent the brand has been about its clean makeup standards—including a big effort to be sustainable by not using plastic. The products also look and feel high-end. Case in point: This tiny tortoise shell palette (just half the length of an iPhone X) is compact but has a beautiful blend of shades to wear everyday.”—KR

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Burt’s Bees Nourishing Eyeliner Pencil

Nourishing Eyeliner Pencil

Burt’s Bees Nourishing Eyeliner Pencil

Credit: Courtesy

“One of the O.G.s of the clean beauty scene, Burt’s Bees has recently expanded into the makeup world. Just like their beloved skincare and lip balms, the cosmetics are formulated without parabens, phthalates, and petrolatum. I love their pencil liner, which is super gentle on eyes while still giving the definition you expect from a traditional liner.”—MT

W3ll People Expressionist Pro Mascara

Expressionist Pro Mascara

W3ll People Expressionist Pro Mascara

Credit: wellpeople.com

“That little ‘3’ in the name? It represents the trio of founders: a makeup artist, dermatologist, and eco-entrepreneur. This line is for the person who’s all about the no-makeup look. My personal must-have is the cult-fave Expressionist Mascara—it builds such incredible volume, you’d have no idea it wasn’t a conventional mascara. It’s free of petroleum derivatives, coal tar, aluminum, and parabens—making it safe for the sensitive eye area.” —MT

Rituel de Fille Ash & Ember Eye Soot in Obsidian

Ash & Ember Eye Soot in Obsidian

Rituel de Fille Ash & Ember Eye Soot in Obsidian

Credit: Courtesy

“I’m obsessed with this brand’s cool, witchy vibes. Their products are handcrafted without parabens, phthalates, or synthetic dyes; and are cruelty-free. Their Ash and Ember Eye Soot is seriously magical and makes a smoky eye super quick and easy.”—MT

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Jillian Dempsey Lid Tint in Peach

Lid Tint in Peach

Jillian Dempsey Lid Tint in Peach

Credit: Courtesy

“Makeup artist to some of Hollywood’s coolest women (Kristen Stewart, Jennifer Lawrence, the list goes on), Jillian created a curated collection of good-for-you makeup. Her first and star product is the Lid Tint. It’s formulated with organic jojoba oil and shea butter and free of synthetic fragrances or dyes. I personally love this peach color, which gives lids a subtle healthy glow (I wear it on my cheeks sometimes, too).” —MT

Honest Beauty Liquid Lipstick in Love

Liquid Lipstick in Love

Honest Beauty Liquid Lipstick in Love

“Jessica Alba’s Honest Beauty line has quickly become one of my go-to brands because I really trust their extensive standards—the “no” list of ingredients they don’t use is 3,000 items long (meanwhile E.U. product regulation bans 1,300 and the U.S. bans 11). I also love that Honest is affordable and available at a wide retailer like Target so clean makeup can be accessible. The liquid lipstick is, by far, one of the best I’ve tried. It’s long-lasting and doesn’t dry down sticky or suck moisture from your pout. I have every color.”—KR

100% Pure Pomegranate Lipstick in Calendula

Pomegranate Lipstick in Calendula

100% Pure Pomegranate Lipstick in Calendula

“Calling all organic makeup purists—100% Pure has stringent parameters. Everything is organic, cold-pressed, and with zero synthetics or unrefined ingredients. Fruits, vegetables, tea, and other plant pigments color the products—including this lipstick. It’s just as nourishing as a lip balm, with a punch of color.”—KR

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Axiology Vegan Multi-Use Balmie Set

Vegan Multi-Use Balmie Set

Axiology Vegan Multi-Use Balmie Set

Credit: axiologybeauty.com

Axiology specializes in vegan lip balms, and each one is only made with 10 ingredients. Expect hydrating goodness from a scrumptious blend of castor oil, sunflower oil, and fruit extracts.”—KR

Lily Lolo Scarlet Red Lipstick

Scarlet Red Lipstick

Lily Lolo Scarlet Red Lipstick

Credit: lilylolo.us

“This mineral cosmetics brand avoids dyes, fillers, parabens, and synthetic dyes. While clean brands tend to favor pinks and peaches, Lily Lolo embraces bold colors like reds and berries.”—KR

Headshot of Marta Topran

Marta Topran, the beauty director at Women’s Health, has been covering the world of skincare, makeup, hair, and wellness for over 12 years.

Headshot of Kristina Rodulfo

Beauty Director

Kristina Rodulfo is the Beauty Director of Women’s Health—she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture. Prior to Women’s Health, the Filipino-American, NYC native and NYU alumna was at ELLE.com for four years. As Senior Beauty Editor, she reported and co-produced the Webby Award-nominated documentary Beat: How Drag Queens Shaped the Beauty Industry and hosted the millions-viewed video series “Beauty Haul.” She can never decide whether or not to get bangs, feels naked without winged eyeliner, and will never shut up about running the NYC Marathon. 

Woman’s healthWoman’s health Lettermark logo

Danielle is the beauty editor at Women’s Health. Her apartment is currently littered with beauty products, but when she’s not testing them all out, you can find her watching facial ASMR videos on YouTube, binge-watching The Golden Girls on Hulu, and reading rom-coms.

 

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