’Tis the season for snuggly beanies, increasingly weird celebrity pairings, and, of course, epic sales, because the best early Black Friday deals of 2021 have officially hit the web. The discount marathon technically begins on November 26 this year, but mega-retailers and small brands alike are coping with major supply-chain issues, slashing prices extra early to clear items off shelves and get them to your doorstep as quickly as possible.
We’re not complaining, though, because this shift in timeline means we get a few extra days to budget for the pieces we’re actually hoping to snag on sale, like stylish boots for rainy days and one of those adorable air fryers to crisp nearly everything edible in sight. High up on our shopping lists as well? Gifts, gifts, and more gifts—and if the deal gods allow it, a generously discounted cordless vacuum to live our tidiest life yet. (Your move, Dyson.)
Early-bird deals on kitchen equipment, mattresses, and tech are to be expected before the official holiday weekend, but this year’s slashed-price appetizers also include a number of excellent fashion and beauty markdowns. To introduce you only to the good stuff, we canvassed all the most popular categories (from clothing to sex toys and home and tech) for markdowns actually worth your time. Ahead, the best early Black Friday deals of 2021 to shop now.
Talk about an early Black Friday jackpot. Verishop, the e-tailer with fashion deals you didn’t know you needed, is delivering major discounts on clothing across categories, so consider this sale a priority while planning your holiday lewks.
Nordstrom’s Black Friday sale is brimming right now with wardrobe essentials on heavy discount, including teddy bear outerwear, quality denim, and so much. Keep your eyes peeled for cult-favorite Nordstrom pieces as well, like those Zella leggings with hundreds—nay, thousands—of five-star reviews.
Amazon’s seriously stepped up its fashion game, with so many great designer pieces from the likes of Le Specs, Vince, and more already up for grabs for 50% off. Prime members, it’s your time to shine.
Savvy shoppers know to hit up Lululemon’s We Made Too Much section, currently stacked with signature styles (hi, Wunder Under leggies) at up to 50% off.
Kate Spade has so many gift-worthy accessories for your mom, sister, best friend…even yourself—and the brand just so happened to slash prices on adorable leather goods that make for thoughtful presents. We’re loving the phone cross-body for every day; the little bee patch is next-level cute.
With 40% off, free shipping, and a 60-day return window, Nike’s ongoing sale section is almost as good as any Black Friday deal you’ll find this weekend. Stock up on seasonal workout gear, including lounge-y sweats, oversized hoodies, and sports bras now.
MatchesFashion sales are hard to come by, so this is an opportunity you won’t want to pass up. The multibrand retailer has a vast selection of categories to shop—luxury clothing, accessories, and home goods included—with 50% off new season styles.
Always wanted to try one of Lunya’s washable silk sets but never got around to it? That’s all about to change: The brand just blessed us with its first-ever sale, offering 26% off sitewide through November 30. (Psst: We spy perfect gifts for mom.)
You know that Loewe bag or Joseph sweater you’ve had your eye on for a minute? Now’s the time to pounce, because the high-end retailer is offering up to 50% designer goods—first come, first serve.
Even though Amazon technically owns Shopbop, the multibrand retailer is having a sale of its own right now—with slashed prices on everything from sweatshirts to chic tiny bags up to 70% off. (P.S. Amazon Prime members: Don’t sleep on this sale because you can use your membership perks to score free two-day shipping.)
Add this deal to your calendar, stat. Mejuri’s entire site will be on sale from November 24 through November 29, with 20% off all orders over $150.
If your current lineup of activewear could use some newness, look no further than Girlfriend Collective’s sitewide sale, which is bringing 30% off its cult-favorite sustainable activewear, plus puffer jackets, accessories, and much more.
Get up to 30% off pretty gold pendants and earrings from this royals-approved jewelry brand now through November 30. Keep your eyes peeled for special flash sales throughout.
Sustainable jewelry brand Idyl, whose lab-grown diamond earrings and necklaces have been sported by Jessica Alba and Jamie Chung, is offering 15% off all orders—and 30% off orders over $950. Discount automatically applied at checkout.
From cable knits to great-fitting denim and flirty accessories, Madewell is delivering elevated basics to make fall and winter as cute and cozy as possible. Get up to 30% off your entire order with code OHJOY through November 28.
On the hunt for stylish disposable face masks to compliment your winter ‘fits? Look no further than Barrière. The brand’s designs are routinely spotted on celebs like Irina Shayk, Emma Roberts, and Katie Holmes—and on sale for 25% off with the code BEWELL through November 30.
It’s genuinely hard to pass up a Nordstrom sale find, and we just spotted some can’t-miss deals in its beauty section. Consider the Viktor&Rolf perfume and Kiehl’s iconic Creamy Avocado Eye Treatment below as proof.
Sephora may have just wrapped its annual Holiday Savings Event, but the retailer’s sale section is looking stacked as ever. We’re particularly eyeing the Fenty Match Stix and Summer Fridays set. The code FREESHIP also gets you free shipping.
The moment you’ve been waiting for is here: Cassandra Grey’s luxury beauty emporium, Violet Grey, is offering 20% off sitewide from November 23 through 29, with select brand exclusions. Hit the retailer up for all kinds of celeb-approved skin care—including Victoria Beckham’s “miracle cream” and all the La Mer your credit card will allow. For customer favorites, consider its “Best of 2021” box, which allows you to score almost $650 worth of vetted beauty products for half the price.
Head to Dermstore for derm-approved skin, makeup, and hair-care products from the likes of NuFace, Dr. Dennis Gross, Ilia, Sunday Riley, and more. The e-tailer is offering up to 30% off dozens of brands from November 20 through November 30 with the code BLACK.
The brand that brought you Boy Brow and millennial pink is gearing up for its only sale of the year. Score 20% off everything—and we mean, everything—on Glossier (including special limited edition Black Friday sets) from November 25 to November 29.
Ulta really said, “Y’all have fun with your little Cyber Monday,” and gave us a full 16 days of deals. From November 11 through 27, the mega-retailer will be offering a variety of sales, culminating in a weeklong Cyber Monday event from November 21 through 27, with select products up to 50% off.
Get celeb-approved skin care for 20% off from November 22 through December 1. It’s one of the few times the Japanese beauty brand has a sale, so it’s worth stocking up while you can. P.S. Any order over $100 gets a free gift set—just make sure to use the code CYBER21 at checkout.
If glowing skin and clean ingredients are your M.O., Ilia’s Cyber Week event can’t be missed. From November 26 through November 29, use code REVIVE20 for 20% off everything—the mascara and skin tint are a must—and spend over $125 for a free gift with purchase.
Looking for insanely luxe makeup that also happens to be clean and sustainable? That’s Kjaer Weis for you. Take 20% off anything on its site from November 22 through November 30, including best sellers like the Cream Blush and Facial Oil.
Tula’s probiotic skin care is up for grabs at 25% off through November 29, including cult-favorite picks like its Purifying Face Cleanser, which we’re buying in multiples ourselves.
Mask enthusiasts, listen up. Youth to the People’s beloved formulas will be 25% off through November 29, discount automatically applied at checkout. Also included in the sitewide sale? Skin-care sets for lucky gift recipients—or anyone looking to snap up minis for holiday travel.
When we tried Merit back in April, we were instantly hooked on the brand’s effortless vibe and easy-to-use formulas. You have no excuses not to try it with 20% off everything starting November 26, no code necessary.
Swedish brand Lelo designs some of the most luxe and innovative sex toys on the market. For the Lelo Black Friday sale, the luxe sex toy brand is currently offering up to 60% off top-rated models—including its fan-favorite clitoral stimulator and newly launched Sila Sonic Massager. Find even more toe-curling options on sale at Lelo right now.
Ella Paradis is like Pandora’s box for top-rated sex toys, dildos, anal vibrators, lubes, and more. The brand is currently offering up to 70% off nearly 1,000 items—just use code BLACK at checkout to score the deal.
For seriously discounted sex toys, look no further than Lovehoney’s Black Friday sale. The brand is offering up to 60% off top models, including sex toys for couples, sex toys for men, and sex toys for women.
Function meets form with Dame’s objectively beautiful sex toys and accessories, marked down by 20% from November 19 through 29.
Word on the street is that Maude is dropping its first-ever Black Friday sale in the coming days. In the meantime, add some of their bundles to cart; they offer combos of Maude’s best-selling products at a discount.
Sexual wellness company Unbound creates some of the most beautifully designed vibrators, lubes, sex toys, and accessories on the market, and its entire site is currently 20% off for Black Friday.
Best Early Black Friday Home & Tech Deals 2021
No surprise here, Amazon’s early Black Friday deals are especially sweet. Enjoy generous discounts on vacuums, TVs, smart gadgets, and kitchen staples while supplies last—and don’t miss out on the most coveted markdowns of all: Amazon’s very own Kindles, Fire TV Sticks, and Echo Show tablets.
Walmart’s deals did not come to play, but you probably knew that. Take advantage of its Black Friday Deals for Days, a three-week-long savings event featuring discounts on everything from Roku TV sets and Samsung Chromebooks to budget-friendly stocking stuffers like Apple AirPods and fitness trackers.
Target entered full-on markdown mode, with discounts rivaling major players like Walmart, Amazon, and Nordstrom—and a price-matching scheme on anything you pick up from now through December 24. Word to the wise: Pocket those receipts!
No need to wait for Black Friday when you don’t have to. In addition to a bevy of early deals, Best Buy is also offering price matching through November 26.
One of our favorite home goods brands is offering up to 20% off its best-selling nontoxic cookware sets, including the holiday-exclusive bundle in fire brick red and other giftable kitchen accessories.
Fluffy bath towels, luxurious linens, waffle-knit robes, and so much more are yours for the taking at 20% off from November 26 through November 29.
Our Place is having its biggest sale of the year right now, with sitewide markdowns you’ll definitely want in on. Highlights include the Insta-famous Always Pan, which is going for just $99 (its best deal yet!), plus gift-worthy bundles on chef knives and weighty wooden chopping boards.
Revel in peak cozy vibes with 20% off Brooklinen’s cashmere sheets and luscious shearling slippers—among a myriad of other cloudlike home goods—from November 17 through 30.
Buffy, the direct-to-consumer brand known for its eco-friendly, marshmallow-like comforters, is having an incredible sale from now through November 30: Enjoy 20% off sitewide, no code necessary.
If your carry-on has seen better days (same), take advantage of Away’s Black Friday Sale to snag best-selling models at 40% off. Discounts go up, up, and away on November 29.
For less tossing and turning and more z-ing, shop Casper’s Black Friday sale. Take 20% off all mattresses and bundles and 10% off everything else through November 24 with the code BFZZZ.
Although you can find Leesa at larger furniture retailers, you won’t find deals as good as the ones on its own website. For a limited time, Leesa is offering up to up to $500 off mattresses plus two free alternative-down pillows with purchase, plus 20% off bundles—no code necessary.
Through November 25, mattresses on Tuft & Needle are 15% off, while all bedding clocks in at 20% off. Its Original mattress is a solid option if you’re looking to keep things under $1,000, while the Hybrid is great for sleepers who want something plush but supportive.