February 25, 2024
Mumbai: Walmart’s Myntra is betting on beauty, a segment where deep-pocketed rivals like Reliance and Tata Group have been aggressively expanding. The competition in the space is palpable — last week, both Reliance’s Tira and Myntra added Dubai-based brand Huda Beauty to their array of offerings.
Myntra CEO Nandita Sinha expects the beauty and personal care industry to touch $30 billion by 2027.“10 years back, India was largely a kajal and lipstick market. Today, the number of beauty products that people are using have increased from two to five. That’s really the opportunity that the market provides us,” Sinha told TOI in an interview. The company is not holding back on investments in the beauty space and with its deep pockets, funding growth is not much of a concern either. “We are at that scale where we do not look at the customer acquisition cost,” Sinha said.
For Myntra, which has been largely known to customers as a fashion platform, expanding into the beauty space made sense given that both are somewhat related categories — getting existing users to explore its beauty offerings wouldn’t have been a very difficult task. Sinha claimed that the firm added 75 million new customers last year and its monthly average user base stands over 55 million currently.
Both the beauty and fashion segments are part of the same app, and Myntra has tapped into technology to provide beauty recommendations or what is called a nudge in digital terms to consumers making fashion purchases. “Our customers are looking for a complete solution from us. They are buying apparel, accessories, footwear on our platform and beauty is a natural, logical extension of that conversation,” Sinha said.
We also published the following articles recently

Get Peachy: Ways to incorporate Peach Fuzz in fashion, beauty & decor
Peach Fuzz is declared the Colour of the Year 2024 by Pantone Color Institute, reflecting human needs and desires amid challenging times. The sorbet-like, velvety shade of peach brings warmth and calmness to any space, blending well with various color combinations. It is also a versatile choice for fashion and makeup, symbolizing natural beauty and radiance.
5 ancient anti-ageing Chinese beauty hacks
Ancient Chinese beauty practices are rooted in Traditional Chinese Medicine (TCM), which emphasizes internal balance and harmonizing the body’s vital energy. TCM incorporates herbal remedies, acupuncture, and dietary adjustments to promote clear, glowing skin. Other time-tested beauty secrets include jade rollers, Gua Sha tools, green tea elixirs, pearl powder skincare, and lotus seed skincare.
Dai Shiina, known for ‘The World is Still Beautiful,’ presents new manga
Renowned manga artist Dai Shiina, known for her work on “The World is Still Beautiful,” has unveiled a captivating new manga titled “Himitsu to Hanazono” in Hakusensha’s Hana Yume Ai web magazine. The comedic narrative revolves around Muku, a housekeeper summoned to a foreboding mansion with a stunning garden and two enchanting sisters. Eerie secrets are hidden within.