January 18, 2022

Cl Youth Theatre

Fashion, The needs of women

Fueguia 1833 Unveils A Scent Inspired By Wool

Fashion and scents often overlap, but never quite like this.

Milan-based scent house Fueguia 1833 just unveiled their latest scent, Vicuña, which is inspired by fabric.

It’s part of a selection of fragrances that are inspired by fabric; including denim, silk and wool.

Usually we see fashion brands make the fabric first, and then create scents out of what the brand represents—fashion houses like Coco Chanel, Yves Saint Laurent and Ralph Lauren come to mind.

But rather than representing a style or attitude, Fueguia 1833 takes its inspiration from the raw material of fabric for each bespoke scent. Each perfume has specific notes that are tailor-made to complement their respective textile.

Made with plants at the Fueguia Botany center in Uruguay, each natural ingredient is extracted from sustainably-sourced medicinal plants.

This scent is named after the vicuña (or vicuna), a wild relative of the llama, which lives in the South American alpine mountains, known as the Andes. The vicuña is known for its fine, silky wool.

Tapping into this warm material, Vicuña is a woody scent, ideal for winter, and is meant to be worn with wool clothing to help cozy up winter days.

The woody scent is part of the brand’s Fabula Fauna collection, and uses ingredients like sandalwood, Oakwood and vetiver, and is available in 30 ml, 100 ml and Pura Esencia bottles.

Fueguia 1833 is a brand that was first founded in 2010 by Julian Bedel in Buenos Aires, and now, continues to expand. After opening boutiques in Milan, London, New York, Buenos Aires and Tokyo, the brand expanded recently to the Middle East.

This high-end bespoke perfume brand is known for its sustainability, unique craftsmanship and innovation, sourcing rare, natural materials from the Patagonia forest in the southern tip of Argentina. He creates a form of alchemy, which he calls “olfactory symphonies.”

After gaining equity investment from Iranian investor Ilwaddi WLL, they’ve expanded to a location inside Bloomingdale’s inside the Dubai Mall and plan to open a boutique at the five-star Peninsula hotel in Paris, which is opening in February.

“When I compose a scent, I know that I am dealing with powerful ingredients, that are mediators and modifiers of our mood,” Bedel recently said.

“It’s a special composition, a mystery, it’s art.”