Cave paintings dating back to pre-historic times are found in various regions of the world. Colors used were derived from hematite iron (III) oxide ochres, manganese oxide browns, bauxite, a red aluminum oxide.
Since that time, humans have continuously dedicated effort to developing a wide range of colors as their artistic talent developed. Ancient Egyptian art shows both men and women adorned with eye makeup that may have been used for medicinal purposes, to keep parasites away from the eye area, in additional to use as a makeup and for religious purposes. Through the 1800s, light skin without makeup was considered the ultimate desirable look.
During the 1900s, red lipstick becomes popular as a symbol of women’s independence. The famous mascara under the brand name “Maybelline” was developed. Beyond the eyes and lips, a light blush on the cheeks was becoming popular. In the late 1920s-30s, women desired to look like their favorite movie stars, and makeup was focused on the eyes and eyebrows, the “smokey eye look was in fashion.”
In the 1940s, women desired to look more natural as makeup was not as available during the World War II era. Red lipstick, light brown eye shadow and mascara were trendy at the time. Marilyn Monroe became the inspiration of the look during the 1950s. In the film “Asphalt Jungle,” she appeared wearing winged eyeliner that popularized a sense of increased desire to express a higher level of creativity in the personal use of makeup. Creamy foundations replaced powders and red lipsticks. Each decade color fashion seems to go from a natural look to one of heightened personal color expression.
Fast forward to the 2020s, what will the iconic trends be this decade? We started this decade wearing a face mask, makeup forgotten as people worked from home and found little need to apply makeup while wearing a mask when they went out. As we move towards a more normal “lifestyle,” can one predict what the makeup trends are likely to be and how can we achieve the look?
Dr. Gregory Sale Smith, Otto N. Frenzel III Senior Conservation Scientist at the Indianapolis Museum of Art, will lecture on “Ancient Color: Chemistry and Culture. Explore how modern science is used in museums to detect, study, and preserve these colorful artifacts, as well as the detective work used to root out objects meant to deceive.
Sarah Jindal, associate director, global beauty and persona care, Mintel Group Ltd., will present on Color Trends. Jindal brings more than 20 years of experience working in the beauty industry with a background in both marketing and product development. She works closely with major and emerging brands helping to map innovation and strategize for future success. While collaborating with key clients, Sarah also creates strategic insights covering all aspects of the beauty industry including technology, retail and future trends.
Cherry Le, an award-winning makeup artist, esthetician and hairstylist based in Manhattan, will make a presentation called “Achieving the Desired Look.” She will discuss how she started as a makeup artist and esthetician, provide an overview of how she achieves the desired look on her clients and what is trending in today’s color cosmetics, and its driving force. Le will also give a makeover on a lucky audience member to demonstrate.
Jane Hollenberg of JCH Consulting, who has over 40 years’ experience in the cosmetic industry, working with fillers, pigments, and color cosmetics at Coty, Revlon, and Rona, will make a presentation entitled, “Choosing the Surface Treatment.” Prior to the introduction of treated pigments and fillers, pressed powders were much harder with less pickup and a rougher skin peel. Optimization of wetting can produce flowable hot pour formulas made with high pigment loads to achieve a dry, soft feeling or “powder creams.” Many options among synthetics and natural compounds are available for the type of surface treatment to utilize in new product development. Factors to consider when making the choice include the desired effect, compatibility with formulation ingredients, and potential claims.
Stacey House, global head innovation at KDC‐One’s Beauty and Personal Care Division in Saddle Brook, will make a presentation entitled, “The Art & Science of Color.” Color is expressive and dynamic, a constant in daily lives and extends beyond geographies. House will touch on color history with its influence that carries over to today in addition to progressive shifts that have redefined the color landscape. These include the current impact of Covid‐19’s touch on color cosmetics as well as technological advancements and restriction lists.
Josey Casto, technical service and application specialist, pigments and functional materials, EMD Electronics‐Surface Solutions in Philadelphia, will lecture on formulating with pearlescent pigments to achieve decorative aesthetics. As the world continues to emerge from the pandemic state and realize a new normal, there will be a profound emphasis on decorative aesthetics as a means to celebrate a return to being social. A major way to design a compelling visual aesthetic is via pearlescent pigments. Known for their versatility and ability to elevate decorative looks, pearlescent pigments can optically shift the visual nuances of a cosmetic application in a multitude of ways. Discover four impactful avenues of impactful light play to achieve next level effects – visual texture, glow infused, make bold colors bolder, and oscillating color.
Fee for advanced registration is $45 for members, $10 for students and $85 for non-members; Emeritus is free.