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There’s something almost intoxicating about the right fragrance, but with so many on the market, how do you narrow in on your own signature scent?
“Popular fragrances change just like any trend, and fragrance is so personal,” says Bayly Ledes, president and CEO of Fashion Fragrances & Cosmetics. But right now—and for the past few years—American women are largely leaning toward huge floral perfumes and sweet gourmands, she explains. “I like to call it the three ‘Fs’—flowers, fruit, and food.”
There are also plenty of women leaning toward less traditionally feminine scents, too, though, says fragrance expert Aimee Majoros. “I think fragrances are becoming far less delineated in terms of masculine versus feminine. There are so many women who love fresh scents that you’d normally associate with something a man would wear—citrus, herbal, or ozonic scents.”
And you don’t have to spend a fortune to get a luxurious perfume. “The key to finding a budget-friendly fragrance is to look past the marketing and packaging,” explains Majoros. “The master perfumers behind your favorite higher-end fragrances are very often also the creators of far less expensive scents marketed to a younger audience.” If there is a higher-end fragrance you already love, head over to Fragrantica.com and type in the name of the perfumer. This will pull up a list of all of the scents created by that person, she explains. “You’re bound to find some fantastic scents that this perfumer created that are more reasonable.”
Of course, you could also take the easy way out and take a hard look at this list of top-sellers, which was wholly curated with the help of our fragrance experts.
Our Top Picks
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