February 25, 2024

Victoria Beckham proved to be the queen of multitasking as she revealed the busy day she has ahead. 

The designer, 49, has her third ever Paris Fashion Week show on Friday afternoon and took to Instagram in  the morning to fill her followers in about her day. 

The mother-of-four is expected to be supported by her entire brood and husband at her Spring 2023 women’s ready-to-wear show, with David, 48, spotted running errands in the capital city that morning. 

As if she didn’t have enough to juggle in the runup to her catwalk show, Victoria launched her debut fragrance collection on Friday – a project that had been eight years in the making. 

Taking to Instagram Stories, she revealed: ‘It’s Friday morning, I’m here in Paris preparing to show my collection later on today and I’m launching my fragrances today. I’m super, super excited.’ 

Busy bee: Victoria Beckham proved to be the queen of multitasking as she revealed the busy day she has ahead with her fashion week show and fragrance launch 

Doting husband: The mother-of-four is expected to be supported by her entire brood and husband at her show, with David, 48, spotted running errands in the capital city that morning

Doting husband: The mother-of-four is expected to be supported by her entire brood and husband at her show, with David, 48, spotted running errands in the capital city that morning

She continued: ‘It’s been a longtime coming, a lot of work, but I’m so excited. 

‘I hope that you find your perfect fragrance and I hope you love these fragrances as much as I have really loved the whole process, the eight-year process. I’m super excited, it’s a big day.’ 

The three perfumes included in the range are all intended to offer a glimpse into some of Victoria’s most personal memories with David with the brand revealing to DailyMail.com that each scent ‘captures her own recollections of experiences and atmospheres’. 

To accompany each fragrance, Victoria posed for three individual images, each of which is meant to bring to life the memories captured in the scent itself, as well as a stunning photo used to announce the launch of the range – which sees the designer and beauty brand founder flaunting her ripped arms in black lace lingerie. 

The three perfumes are all named for different places that have played an integral role in her life with David; the first is Portofino ’97, named for the location of the very first vacation she took with her husband.

Portofino ’97 is inspired by her whirlwind romance with David, specifically the first-ever trip they took together shortly after their first meeting back in 1997, two years before they tied the knot.

Next is Suite 302 – which calls back to the Paris hotel room that she and David have frequented on a number of occasions over the years.

The third and final photo complements the last fragrance in the trio: San Ysidro Drive.This scent pays homage to the Los Angeles street on which Victoria and David’s California property is located.

Plenty to do: As if she didn't have enough to juggle in the runup to her catwalk show, Victoria launched her debut fragrance collection on Friday - a project been eight years in the making

Plenty to do: As if she didn’t have enough to juggle in the runup to her catwalk show, Victoria launched her debut fragrance collection on Friday – a project been eight years in the making

Low-key outing: David strode along the  streets of Paris ahead of supporting his wife at her runway show

Low-key outing: David strode along the  streets of Paris ahead of supporting his wife at her runway show

Casual: The former footballer layered a brown blazer over a white T-shirt

Casual: He donned a blue baseball cap as he left his hotel

Casual: The former footballer layered a brown blazer over a white T-shirt and donned a blue baseball cap as he left his hotel 

‘Founded in the personal memories of Victoria Beckham, each fragrance distils the notes of a particular era in her own life and projects it in our collective reminiscence,’ a statement from the brands says of the fragrances.

‘Drawing on the designer’s evolving presence in pop culture over the past three decades, the scents capture her own recollections of experiences and atmospheres, and mirrors them in our shared associations with those moments in time.

‘Thought-provokingly named, the euphoric Portofino ’97 evokes Victoria’s first romantic getaway with her husband, while the opulent Suite 302 conjures their whirlwind trips to Paris, and the revitalizing San Ysidro Drive embodies the family’s time in California.’

Victoria teamed up with master perfumer Jerome Epinette to create the fragrances, with the brand revealing that the pair used ‘the most progressive sustainable methods and responsibly-sourced ingredients’ in bringing the scents to life.

Meanwhile the fragrance bottles were inspired by the ‘glamorous modernity of early and mid-twentieth-century perfume design’, with the ‘fluted lids’ drawing on the design of antique jewelry.

‘Evocative of jewelry boxes, the perfumes are presented in pristine white cartons debossed with notes on the scents and memories that created them.’

United front: The Beckham clan were out in full force in March for Victoria's Winter Paris Fashion Week show (L-R David, Victoria, Cruz, Harper, Nicola Peltz, Brooklyn)

United front: The Beckham clan were out in full force in March for Victoria’s Winter Paris Fashion Week show (L-R David, Victoria, Cruz, Harper, Nicola Peltz, Brooklyn) 

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