Some people use January 1 as their reset. Others swear by their birthday. Me? I start fresh with a new perfume launch. Yes, I’m serious. My year doesn’t really begin until I have a new eau de parfum in my hands—and luckily, 2026 didn’t make me wait too long.
One of my all-time favorite brands, Escentric Molecules, just released another flanker of the only fragrance I’d genuinely call my signature scent, if I had one. Another from The 7 Virtues is a musk-forward formula with a juicy, fruity twist. There’s also a new skin scent from Henry Rose, which I’m already obsessed with and plan on wearing until further notice. It’s basically my version of beauty heaven.
That said, I’m a beauty journalist to my core, and just because there are new 2026 perfume launches doesn’t mean they’re all worth your time (or your money). To help you cut through the noise, the Marie Claire team has been spraying, spritzing, and sniffing our way through the latest releases landing on our desks—slowly narrowing them down to the only ones we’d actually recommend.
From what we’ve seen so far, the best new perfumes of 2026 aren’t just following the usual playbook—they’re rewriting it. Whether you’re loyal to a classic gourmand or craving something cozy to get you through the last stretch of winter, keep reading for the new scents of the year that truly deserve a spot on your vanity.
The Best 2026 Perfumes
Escentric Molecules
Molecule 01 + Champaca
Molecule 01 from Escentric Molecules is one of my favorite scents of all time. The brand also has a “plus” line, where it combines the original ingredient used in Molecule 01, called iso e super, with another hero ingredient. This specific launch used Champaca, a floral note that adds a light, woody twist to the composition, making it another staple in my holy-grail scent collection.
Fragrance Family: Floral
Key Notes: Champaca; Iso e super
Size: 3.4 fl oz
What I Love: Classic, iso e super characteristic remains as this perfume is light, airy, molecular, and a little woody
What I Don’t: Some people might be nose blind to iso e super, so I don’t recommend blind buying.
Review for MC: “My love for Molecule 01 knows no bounds, so it likely comes as no surprise that I am obsessed with the latest flanker from the line, Molecule 01 + Champaca, a floral note. Hailing from a tree that is native to Southeast Asia, the champaca flower can be floral, a little fruity, or even more woody and spicy as it does in this formula. It’s a gorgeous formula that feels especially well-suited for people who wouldn’t necessarily consider themselves floral perfume fans.” — Ariel Baker, Beauty Writer
Ariel Baker testing Molecule 01 + Champaca.
(Image credit: Ariel Baker)
Henry Rose
London 1983 Eau De Parfum
There’s a new musky fragrance in town, and it may become the skin scent of your dreams. Henry Rose’s London 1983 is warm, sheer, and reminds me of a cozy hug, perfect for New York City’s never-ending winter. Fig fragrance fans, this is also a must-have for you.
Fragrance Family: Musk
Key Notes: Fig; Musk; Orcanox
Size: 1.7 fl oz
What I Love: Sits close to the skin; Minimal bottle design for easy integration into decor
What I Don’t: As with most skin scents, I go nose blind to this perfume after a few hours of wear
Review for MC: “2026 is the year I’m going all-in on skin scents, starting with this just-launched Henry Rose scent. It’s a fig fragrance through and through that’s spiked with black pepper, giving it a sophisticated, unisex feel. The freshness is perfectly balanced with floral and musky notes, and I love how it warms on my skin. I’ve been wearing this scent plenty in the cold weather, but I plan on wearing it even more come springtime.” — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger testing London 1983 Eau De Parfum.
(Image credit: Brooke Knappenberger)
The 7 Virtues
Strawberry Jam Eau De Parfum
While I typically save my fruity perfumes for the spring and summer months, Strawberry Jam from The 7 Virtues has chucked that rule out of the window. An unexpected nutty note rounds out this sweet, fluffy, fruity gourmand scent, and the result is nothing short of mouthwatering.
Fragrance Family: Fruity
Key Notes: Pistachio; Strawberry, Vanilla Marshmallow
Size: 1.07 fl oz
What I Love: Unexpected gourmand that feels seasonless
What I Don’t: Some may find the strawberry note to be too synthetic
Review for MC: “I was pleasantly surprised when I got my hands on this perfume from The 7 Virtues. It’s a strawberry marshmallow fragrance, but it doesn’t go into sickly sweet territory. Instead, the pistachio note adds a subtle cocooning cloud that makes it warmer rather than cloying. I love layering it with Vanilla Woods to create the ultimate gourmand skin scent cloud.” — Ariel Baker, Beauty Writer
Ariel Baker testing The 7 Virtues Strawberry Jam Eau De Parfum.
(Image credit: Ariel Baker testing)
By Rosie Jane
Matilda Eau De Parfum
Another fruity fragrance that caught me completely off guard is By Rosie Jane’s Matilda. As Commerce Writer Brooke Knappenberger put it, the scent feels like a welcome reprieve from all the traditional gourmand fragrances we’ve seen over the past year, particularly thanks to one mouthwatering ingredient: passionfruit.
Fragrance Family: Gourmand
Key Notes: Passion Fruit Tart; Meringue; Golden Musk
Size: 1.7 fl oz
What I Love: Unexpected gourmand notes not typically seen as the top notes in readily available fragrances
What I Don’t: Prefer to wear in warmer weather to make the passionfruit note shine a bit more
Review for MC: “I’m a gourmand lover through and through, but all of the vanilla launches are starting to feel old. By Rosie Jane’s newest scent is the solution to anyone feeling the gourmand fatigue like me. It spotlights passionfruit, a note I don’t see too often in fragrance, in a delectable way. It’s not tropical like you might expect, but it is airy, bright, and a touch tart. Think of a delicious passionfruit tart complete with a meringue topping, and you get the gist of this blend.” — Brooke Knappenberger, Associate Commerce Editor
Brooke Knappenberger testing Matila from By Rosie Jane.
(Image credit: Brooke Knappenberger)
YSL Beauty
Libre Berry Crush Eau De Parfum
You likely already know and love YSL’s Libre line, and if that’s the case, there’s a good chance that you’re going to like this one too. This flanker takes the lavender floral fragrance and adds notes like raspberry for a bit of extra sweetness.
Fragrance Family: Floral
Key Notes: Raspberry, Coconut, Floral Fougere (fern)
Size: 3 fl oz
What I Love: Classic Libre DNA; More fruit forward that previous versions
What I Don’t: Some may find it too similar to the original Libre formula
Review for MC: “Fruity fragrances don’t always appeal to me because I tend to find them too strong or cheap-smelling, but this one feels really sophisticated, and it perfectly blends the coconut and raspberry notes without being too sweet. The vanilla also adds enough warmth to it that it feels cozy enough to wear as a winter scent, too.” — Danielle Jackson, Senior Beauty Writer
Danielle Jackson testing YSL Beauty Libre Berry Crush Eau De Parfum.
(Image credit: Danielle Jackson)
Prada
Infusion De Santal Chai Eau De Parfum
Love a good chai? Well, now you can smell like your favorite drink thanks to Prada’s Infusion de Santal Chai Eau de Parfum. It’s a woody, milky masterpiece that captures that warm feeling you get when you drink a hot beverage on a super cold day.
Fragrance Family: Woody and Spicy
Key Notes: Chai Latte Accord; Creamy Sandalwood; Musks
Size: 3.38 fl oz
What I Love: Unisex fragrance; Gourmand with a twist
What I Don’t: Most expensive option on this list
Customer Review: “Rich and long-lasting fragrance. I’m in love with the chai component that absolutely works. It’s fresh and works beautifully with the body chemistry. It smells like no other fragrance I’ve had before, which makes it so unique and stands out from any other fragrances out there. Highly recommend!” — Ulta
Kylie Cosmetics
Cosmic Kylie Jenner Intense Eau De Parfum
I’ve long been a fan of Kylie Cosmetics fragrances, and Cosmic Intense is another winner in my book. An ambery gourmand, it combines citrus top notes with Golden amber accord, benzoin, vanilla, and musk accord for a slightly spicy but warm scent.
Fragrance Family: Amber Gourmand
Key Notes: Star jasmine; Blood orange; Vanilla; Musk
Size: 3.3 fl oz
What I Love: Universally appealing gourmand; Gorgeous, sculptural bottle
What I Don’t: Some may find it similar to the first Cosmic scent; Not the longest-lasting power
Customer Review: “This fragrance is so unique & sexy. My bf & co-workers were complimenting me all day. I was also impressed with how the scent lasted throughout the day. If you’re a vanilla girly, you’ll love it!!” — Ulta
2026 Perfume Trends
Just like in beauty and fashion, expect perfume to get more creative and artistic in 2026. “Perfume is now being bought like fashion items,” Jun Lin, founder and creative director of Borntostandout (which is landing in Sephora on February 24th), tells me. “The signature scent era is collapsing, and the scent wardrobe has taken its place.” According to Lin, the idea that a few bottles could represent an entire personality now feels, well, outdated. “People are building fragrance collections the way they build closets or shoe racks,” he adds. “Perfume has shifted from identity to self-styling. People now own more bottles than ever before, and choosing a fragrance has become part of getting dressed.”
In addition to how people buy fragrance, experts say a key scent category will undergo a major transformation. The prediction? Gourmands are growing up. “Consumers are moving past simple sugary comfort and asking for texture, booze, smoke, roast, fermentation, even a touch of dirt,” Lin says.
Amandine Pallez, Bvlgari’s global creative director, agrees with Lin. “We’re seeing strong momentum behind smoky woods, resins, musks, oud, and more abstract interpretations of florals, along with ambergris-style accords,” she says. “Spices are also on the rise,” she adds. “Think pepper, cardamom, ginger, and elemi that can bring a vibrancy and texture to the scent.”
“Treat fragrance less like a product and more like a ritual,” Lin says. “Spray earlier in the day and let it evolve with you. Apply to clothing and skin to create two distinct scent temperatures. Layer lighter textures under richer ones to create a personal signature. Most importantly, stop asking whether others will like it and start asking whether it feels like you. Fragrance becomes personal the moment approval stops being the goal.”
Pallez agrees, saying that perfume personalization is about creating meaningful scent experiences and expressing individuality. “Consumers increasingly want to smell distinctive and memorable,” she says. “Because of this, layering will continue to grow, allowing wearers to tailor a fragrance to their mood, occasion, or identity. “
This is all to say that it’s important that you wear the perfume that you love, instead of the other way around. Just like with fashion, if you’re not 100 percent satisfied with how you smell, you’ll never walk through the world confidently. An olfactive personality that truly reflects who you are is akin to putting on your armor for the day. Make sure it fits you perfectly.
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Meet the Experts
Amandine Pallez
Amandine Pallez is Bvlgari’s global creative director.
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