July 12, 2025
7 New Spring Fashion Launches Glamour Editors Are Shopping Now

With so many new spring fashion launches landing every single day and only so much time and money to go around, our shopping editors are here to help you keep tabs on only the very best drops. Think of us as your personal stylists—we’re sharing the standout clothing and accessories that catch our eye each month. You saw it (and can shop it) here first.


1. Reformation’s spring things

In desperate need of some new energy in your spring fashion lineup? Ref’s got your back with its “spring things” drop, which is overflowing with chic wedding guest dresses, work-ready separates, and of-the-moment denim. Start with these two swoon-worthy pieces, which will see you through the rest of the season with zero effort on your part.

Reformation Arlo Denim Overalls

2. Lululemon’s trendy purple

Okay, so we’re a little late to this one—the color has been out for a month or two now—but we’re just noticing a very trendy shade of purple among Lululemon’s new arrivals. Officially named Goodnight Plum, it’s a rich shade somewhere between grape and burgundy, and it’s a perfectly rich alternative to black and navy that’ll anchor all your spring outfits. Snag it before it disappears for good.

Lululemon Swiftly High-Low Cropped Short-Sleeve Shirt

Lululemon Swift Speed High-Rise Tights, 25”

3. Damson Madder sunglasses

To celebrate turning five, Damson Madder—the London-based brand behind our favorite trendy denim and cute spring dresses—just entered the eyewear category with a buzzy spring fashion launch that feels perfect for 2025. The retro frames feature classic finishes like black and tortoiseshell, and some pairs even have wavy arms for a little extra flair. Anonymous, these are not—just how we like it.

Damson Madder Catty Oval Sunglasses

Damson Madder Slim Oval Sunglasses

One of our favorite denim brands just teamed up with the Italian line behind some of the best prints on the market—and the result is just as cute as you’d expect. These jeans are cool enough to anchor any ensemble; just finish them off with a white button-down and some loafers, and you’ll turn heads.

La DoubleJ x Mother The Tomcat Roller Jeans

La DoubleJ x Mother The Half-Pipe Ankle Jeans

For their second collaboration, Puma and LaQuan Smith found inspiration in the boxing gym. While we like the ready-to-wear pieces, which include the trendy wide-leg pants below, it’s the shoes that really shine; the New York designer gave the super-popular Speedcat sneakers a new sporty color palette and introduced a high-top version inspired by boxing shoes. Both styles are right on trend and will only get cooler as the Puma revival grows.

Puma x LaQuan Smith Speedcat Sneakers

Puma x LaQuan Smith Tear-Away Pants

Spring’s first flowers are just beginning to bloom, but it’s already garden-party season over at Longchamp. The brand’s spring-summer collection takes inspiration from home-grown veggies like artichokes, carrots, and beets, resulting in cheery handbags that’ll complement all your springtime outfits. Bon appétit!

Longchamp Le Pliage Collection Medium Shoulder Bag

Longchamp Cabas Large Tote Bag

This year’s festival fashion trends are going heavy on Western inspiration, so it’s only natural that Steve Madden’s latest festival-inspired drop is chock-full of the coolest cowgirl styles you’ve ever seen. Our favorites feature cow print and suede fringe, which will look so good with denim shorts (and an authentic layer of Coachella dust).

Steve Madden Pia Fringe Boots


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