![A photo of a controversial ad for vitamin C from a cosmetics company. [Photo source = SNS capture]](https://wimg.mk.co.kr/news/cms/202504/30/news-p.v1.20250430.7fd97174c1bb4255b7d2b56e1f4c878d_P1.png)
A cosmetics brand that drew controversy for bizarrely portraying women in advertisements for vitamin C products has officially apologized.
On the 23rd, cosmetics brand A said on its official social network service (SNS) account, “We were fully aware of the lack of consideration of the characteristics and social implications of the product during the planning process,” adding, “We sincerely apologize again to those who felt uncomfortable with the pictorial.” We will consider these areas more carefully in the future,” he apologized.
Earlier in the middle of this month, Company A released a photo of a product advertisement by launching a pill-type vitamin C product.
The problem is that the female model in the picture was lying on her stomach with an eerie expression next to the pills scattered on the floor with pale makeup on.
The advertisement spread rapidly on various social media, and Internet users expressed displeasure, saying that the appearance of a woman is reminiscent of a drug addiction or a dead body.
Some point out that the work reflects “Necrophilia (corpophilia).”
![A photo of a controversial toner ad from a cosmetics company. [Photo source = SNS capture]](https://wimg.mk.co.kr/news/cms/202504/30/news-p.v1.20250430.b2de9903088f4400ad2485fd4e2bb39a_P1.png)
There are also questions about company A’s other product advertisement photos. In the toner product advertisement, a woman is immersed in a bathtub, bending her head and looking at the air, closing her eyes and putting her face into the bathtub, and her face trapped in a vinyl.
Company A has now deleted the first controversial vitamin C commercial photo, but other controversial photos are still in use.
On the other hand, this is not the first time that a brand pictorial has caused controversy by evoking negative images such as death and crime.
In 2019, global luxury brand Burberry officially apologized for the design of a strap that looked like a “noose” on the neck of its hoodie shirt, but pointed out that it was reminiscent of hanging and death.
The adult magazine Maxim Korea was criticized internationally in September 2015 for carrying a photo of a woman trapped in a black car trunk with only her legs out and her two ankles wrapped in blue tape, and a photo of a man smoking in front of it.
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