If you come back for year two, not only did we show up with an 80-year-old woman the second time around, but we showed up with an ensemble cast that showcased to the world that everybody is seen by e.l.f.
That was an important message for us to get out to the world. E.l.f. is for every eye, lip. and face, and everybody has a right to play in this arena. And what we’re trying to do is be the beacon of inspiration. If we can inspire the change, if we can get you to see it through the optimistic possibilist lens that we see it through, then you too will want to play. And guess what happened? More beauty brands showed up.
link
