September has always been a significant month in the world of fashion, with magazine issues doubling in size and global fashion weeks taking place. But this year, brands aren’t slowing down for us to keep up. From the arrival of cult fragrance houses and luxury expansions to star power meeting couture, the calendar is alive with news to be across.
On the fashion front, Dior welcomes a magnetic new muse, while Tiffany & Co. breathes new life into one of its most iconic motifs. Moncler finds a daring creative ally in Edward Enninful, and Salomon plants its flag in Sydney with an immersive retail playground. Meanwhile, Polo Ralph Lauren dreams up a sun-drenched Hamptons escape, and in the beauty sphere, PHLUR debuts its viral scents for the first time down under, and RATIONALE expands its universe to the realm of body care.
For the most unmissable fashion and beauty news shaping the season, check out our recaps below.
Beauty and fashion news for September 2025
Salomon debuts in Sydney
Sydney’s style and sports enthusiasts now have a new destination: Salomon’s first flagship in the city has opened at The Galeries. Designed as more than retail, the store is a one-stop shop for exploration, complete with community runs, DJ-led parties, and hands-on product trials. Conveniently situated in the heart of the CBD shopping hub, it houses the most expansive Salomon offering in Australia, bridging the brand’s adventurous DNA with its sartorial appeal. Whether navigating rugged trails or city streets, the space invites all to explore.
Explore more here.
Polo Ralph Lauren
Polo Ralph Lauren has unveiled a Spring Summer 2025 collection that transports us straight to the Hamptons. Anchored in the contrasts of coastal living—where sporty durability meets refined leisure—the collection reimagines heritage codes with a youthful edge.
From collegiate-inspired varsity jackets and sun-faded linens to colour-blocked surfwear and playful weekender looks, each capsule is a snapshot of Hamptons life refracted through PRL’s modern lens. Evoking salty breezes, golden evenings, and carefree sophistication, it’s a collection that marries timeless fashion with the energetic pulse of summer.
Explore the collection here.
PHLUR arrives Down Under
The fragrance phenomenon finally touches down in Australia! Launching exclusively at MECCA, PHLUR is here to take over your beauty shelves. Helmed by tastemaker Chriselle Lim, the brand has captivated a cult global fan base with its intoxicating and unique blends, from the viral sensation Missing Person to the gourmand favourite Heavy Cream.
Each scent, crafted by master perfumers like Jérôme Epinette and Frank Voelkl, challenges conventional blends and is a story bottled—personal, transportive, and utterly unique. With responsibly sourced ingredients and a sustainable ethos, PHLUR is as conscious as it is covetable. And for Aussie beauty enthusiasts, its arrival is a hallelujah moment. We’re particularly loving the provocative Rose Whip and the decadent Vanilla Skin.
Shop PHLUR here.
Tiffany & Co.
Tiffany & Co. has reimagined Jean Schlumberger’s legendary Bird on a Rock with a collection that soars under Nathalie Verdeille’s creative vision. The high jewellery suites pay homage to Tiffany’s heritage gems—tanzanite and turquoise—while sculptural wings rendered in diamonds capture nature’s elegance in motion.
The new fine jewellery pieces also distil the motif into abstract, wearable forms, celebrating asymmetry and individuality. Beyond adornment, each creation embodies the optimism of flight, transforming Schlumberger’s whimsical original creation into a modern symbol of freedom and beauty.
Explore the collection here.
Mikey Madison is Jonathan Anderson’s first DIOR ambassador
Since captivating the world in the Oscar-winning Anora, Mikey Madison’s rise has been nothing short of cinematic. And now, she’s been cast in a new, groundbreaking role: the first Dior ambassador under Jonathan Anderson’s creative direction.
The partnership ushers in a new chapter for the Maison, fusing Madison’s serene intensity with Anderson’s fresh perspective on Dior codes. It’s a union of artistry that is so fitting, with Madison embodying a refreshingly modern elegance that is at once grounded, whipsmart and commanding, just like Anderson.
Explore more here.
Moncler X EE72 Edward Enniful
Moncler’s Genius project has found a fearless new visionary in Edward Enninful. For his debut collection, EE72, Enninful imagines a wardrobe for a glamorous adventurer traversing deserts, storms, and snow. Every piece balances couture crafts with Moncler’s performance mastery—think sculptural trench coats with removable puffers, scuba dresses paired with sweeping scarves, and knit layers designed for icy terrains.
Captured in Tyler Mitchell’s campaign starring the legendary Adut Akech, the collection is elemental and sophisticated. With EE72, Enninful brings his lifelong mission of storytelling to fashion design. A match made in heaven.
Explore the collection here.
Van Cleef & Arpels unveils two luminous collections
Continuing to nurture its dialogue with nature, Van Cleef & Arpels conjures two new collections: Flowerlace and Fleurs d’Hawaï. In Flowerlace, yellow gold petals are bathed in sunlight, their fluidity and volume elevated by diamonds of extraordinary purity. Transformable pieces like rings, pendants and earrings demonstrate the Maison’s versatility, uniting couture-inspired silhouettes with age-old techniques such as lost-wax casting.
Meanwhile, Fleurs d’Hawaï blossoms with a vibrant beauty, drawing upon the exuberance of tropical flora. Together, the collections reaffirm Van Cleef’s mastery of movement, light, and craftsmanship, capturing flowers not as still motifs but reflecting how they are in nature: radiant and alive.
Discover the collection here.
RATIONALE expands into body care
Long synonymous with science-driven facial skincare, RATIONALE now extends its expertise from face to the rest of the body. Launching September 16, The Illuminating Body Cleanse and The Body Crème debut with luxe textures and performance-led actives that transform routine into ritual. B-group vitamins, Australian botanicals, and ceramides elevate The Cleanse, while niacinamide, lactic acid, and amino acids enrich The Crème, leaving skin radiant and refined.
Packaged in stunning rose-gold bottles and infused with citrus freshness, the collection epitomises indulgent care backed by scientific excellence. For devotees and newcomers alike, RATIONALE’s first body line is a massive win for self-care.
Explore RATIONALE here.
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