Lee Hong-kyu, a shopping mall that makes money, publishes Maeil Business Newspaper
“I didn’t know vacancy was this scary.”
As the vacancy rate of the shopping mall jumps, the sigh of the shopping mall investors is deepening. Vacancy goes beyond falling returns and has a fatal adverse effect on asset management as a whole. Usually, loans are taken out and invested in shopping malls, but loans received at interest rates in the past of 2% range now amount to 5-6%. It also includes maintenance and building maintenance costs. It is not an exaggeration to say that if you invest incorrectly in a 商 house, you can really become a “喪 house.” The longer the vacancy period, the greater the psychological pressure, and some landlords are struggling to decide whether to run the store themselves.
The author, who has been conducting commercial analysis and consulting at the real estate site for more than 10 years, says, “The number of consultations by investors who are worried about vacancy has increased significantly recently,” adding that it is not a good option for landlords to operate themselves. The reason why there are usually vacancies is that the location of the shopping mall often deviates from the customer’s movement or lacks the generation behind it, but jumping directly does not change the situation. Moreover, I think it is easy to make profits by choosing an unmanned store or a systematic franchise brand, but the reality is not easy. Even unmanned stores are often run by real managers out of sight. They say that if you start a business prematurely without professional knowledge, you can suffer a setback.
The author diagnoses that due to the rise of online commercial districts, the jar commercial district, or the neighborhood-centered commercial district, has disappeared. Just as E-Mart’s biggest competitor is Coupang, GS25’s biggest competitor is not CU but Baedal Minjok. By using the quick commerce service of “B Mart” run by Baedal Minjok, you can order at home without going out.
The new book, “Money-Making Shopping Mall, Goes Down,” presents the absolute principle of a commercial district that does not collapse. First of all, it is pointed out that commercial district analysis is not a real estate story, but a combination of content and real estate. In other words, it is not a game to find a good shopping mall, but a game to find a brand and an appropriate shopping mall.
For example, “Oldestaco” in Eulji-ro, Jung-gu, Seoul is a restaurant with a street food concept that can be easily taken out, but the franchise brand “Get It” is a restaurant with a concept of “date restaurant” and “meeting restaurant” with a price in the mid 30,000 won range based on a two-person set. Taco sells the same item, but the content identity is different.
The second is a combination of hand and footwork. Using commercial area analysis apps such as “Open App,” “X-ray App,” and “Hogunno” through big data, organizing information in advance, making hypotheses based on them, and verifying them with products in the actual field increases the probability of success.
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