Supporting women-owned businesses isn’t just a trend – it’s a powerful way to drive economic growth, foster innovation, and create more opportunities for women in entrepreneurship. While International Women’s Day, on March 8, shines a light on female entrepreneurship, supporting their businesses should be a year-round commitment.
Women-owned businesses contribute significantly to the economy, creating jobs and introducing fresh perspectives across industries. However, female entrepreneurs often face unique challenges, such as limited access to funding and resources. By consciously choosing to support these businesses, consumers can help close the gender gap in entrepreneurship and drive meaningful change.
Women-owned brands making an impact
Women-owned businesses make up about 39% of all companies in the U.S. From fashion and food companies to home and tech companies, women are doing it all. Let’s check out some women-owned businesses that you can support year-round.
Health and beauty
Women are dominating the health and beauty industries. Some of the top health and beauty companies in the U.S are owned by women. Let’s look at some amazing women-owned health and beauty companies you can support year-round.

GlossierGlossier
Glossier
Glossier started as a blog in 2014 by founder and CEO, Emily Weiss, and quickly grew into a powerhouse beauty company that’s loved by people all over the country. Here are some of Glossier’s most popular products:
Support Glossier by shopping more of their products here.
Supergoop!
Supergoop! Is a sunscreen founded by Holly Thaggard. They offer clean, innovative SPF for everyone. They aim to educate people on skin health and make SPF accessible for all skin tones and types. Here are some of their top sellers:
Support Supergoop! By shopping more of their products here.
Adore Beauty
Founded and led by Kate Morris, Adore Beauty is an online beauty retailer that launched in 1999. At just 21 years old, Morris started the company with hopes to make premium beauty more accessible. Here are some of the types of products they offer:
Support Adore Beauty by shopping more of their products here.
Home
Another industry to find women-made products is the home industry. Women-owned home companies are dedicated to giving people products that make their homes warm and welcoming. Here are some women-owned home businesses you can support year-round.

Linen Duvet CoverParachute
Parachute
Parachute is a luxury bedding brand founded in 2014 by Ariel Kaye. Their focus is to offer high-quality, sustainably-made linens. Here are some of their best selling products:
Support Parachute by shopping more of their products here.
Blueland
Founded by Sarah Paiji Yoo, Blueland is a sustainable cleaning brand that aims to eliminate single-use plastic. The brand offers eco-friendly, refillable cleaning solutions, including hand soaps, laundry detergents, and more. Check out their bestsellers:
Support Blueland by shopping more of their products here.
S’Well
S’Well is a reusable bottle brand founded by Sarah Kauss in 2010. The brand offers sleek, insulated bottles that keep drinks cold for up to 36 hours. They have also expanded to bowls as well. Here are some of their bestsellers:
Support S’Well by shopping more of their products here.
Fashion
Only about 14% of U.S fashion brands are women-run. But the ones that are run by women are top brands that offer everything from sustainability to body inclusivity. Here are some amazing women-owned fashion brands to support all year round.

Ziggy Knit TopGorman
Gorman
Gorman was founded in 1999 by Lisa Gorman. The brand is known for its bold, colorful prints and commitment to sustainability. Here are some of their top-selling products:
Support Gorman by shopping more of their products here.
Net-a-Porter
Founded in 2000 by Natalie Massenet, Net-a-Porter is a luxury fashion retailer that has revolutionized the fashion industry. They offer high-end fashion, as well as beauty. Here are some of their bestselling products:
Support Net-a-Porter by shopping more of their products here.
How to support women-owned businesses
- Shop their products: Make a conscious effort to choose female-founded brands when making a purchase.
- Spread the word: Share your favorite finds on social media or recommend them to friends and family.
- Engage with their content: Follow their brands online, leave reviews, and interact with their posts to help their visibility.
- Support women in your community: Look for local, women-owned businesses and show them your support.
- Invest in women: If you’re in a position to do so, consider backing female-led startups.
Support women-owned businesses this International Women’s Day
Women entrepreneurs are breaking barriers and redefining industries. By choosing to support their businesses, we help to build a more inclusive, equitable future – one purchase at a time.
link
